Reason to strut your stuff

July 14, 2009

While this might seem a bit lengthy, it’s worth it to share with you what it means to be apart of such an amazing industry. Below is an excerpt from a story that aired on national radio.  It was written and recorded by Trent Loos - a sixth generation farmer, columnist, radio and television host.

The 50th annual Poultry Festival took place recently in Northwest Arkansas and let me tell you, there are certainly things to crow about in that industry. Like the rooster bringing the awareness of a new day, we should adopt his strategy in telling the world what the chicken industry has accomplished in the past 80 years. The efficiency or “greenness” of the chicken business is another one of those well-kept secrets that needs to come busting out of the closet.

I have long said that the only way to know where we are headed for sure is to know where we have been.  In 1925, it took 112 days for a broiler chicken to be ready for market. The average market weight was 2.5 lbs and it required 4.70 lbs of feed to put on a pound of gain. The birds had an average of mortality rate of about 18%. Fast forward to today when it takes only 48 days to get to a market weight of 5.5 lbs. It requires only 1.95 lbs of feed per pound of gain and the mortality rate sits at 4%. If you want to talk about improvement in performance, the caloric requirement to put a pound of weight on a chicken in the past 15 years has been reduced to from 3000 to 2600. This is modern agriculture at its finest.

Now if I share that story on an airplane (because that is the best playground we have for mental gymnastics) the first statement from a complete stranger will be that we are able to do this because of all of the steroids, hormones, chemicals, antibiotics and other junk used to artificially pump these chickens up. NO ma’am! The truth of the matter is that it has been accomplished simply with good old-fashioned animal husbandry that American farmers implement better than anyone else in the world.

First off, genetics have played a huge role in these improved efficiencies. Genetic selection, not modification or manipulation, has allowed for phenomenal improvement in chicken performance. But once the correct genetics have been selected, the confinement facilities contribute greatly because the chicken is now in a stress-free environment, as verified by the improvement in mortality rates. Obviously the diet and ideal protein feeding strategies are the third leg of the stool. Of course none of these would mean anything without the human being’s diligence and willingness to find a better way to produce safe, high-quality food for the world.

I was reminded at the Poultry Festival that several if not most of the chicken producers in this country have also voluntarily eliminated the use of antibiotics at a sub-therapeutic level. It truly has been the animal husbandry that has allowed for these improvements in chicken production. All of these numbers, as impressive as they are, probably don’t mean anything to that person sitting next to you on the plane unless you help them look at it this way: it now requires 60% fewer resources devoted to feedstuffs for the animals than it did 80 years ago to produce the same amount of chicken for your table. That means we are making protein available to feed more people and utilizing fewer resources to do so. I don’t mean to sound cocky, but that is something to strut our stuff and crow about.

Hay Season!

June 16, 2009

Wow!  Where to begin?  I was honored to be the guest speaker at the Christ The Kings Men’s Club in Tulsa recently.  It was a great opportunity to talk about the positive things happening in our industry.  For example, a recent story in The Morning News:  Northwest Arkansas focused on the value of poultry litter and the fact that it is a great substitute for commercial fertilizer. The litter hauling and spreading business provides more than 150 jobs in the Benton and Washington County region. Click here for the story.

Meanwhile, on farms and ranches across Northeastern Oklahoma folks are awaiting a much needed rainfall to help boost their crops, primarily hay fields, in this area.  Many have already succeeded on their first cutting and are patiently anticipating the growth for a second round.  This is yet another time when poultry litter becomes a vital commodity.  Not only will it provide a greater yield for the crops themselves, but it also works as a soil amendment.  You can’t get that with commercial fertilizer and you’ll pay more for the commercial stuff, too.

And now on a personal note, amid all the above listed “hoop-la” during the last couple of weeks, one of our stud horses became sick with a fever. Oh, the never ending bills a rancher will recieve from the local vet clinic. Good news though, he’s back home and as contankerous as ever!  Thankfully, the 2009 equine breeding season has ended here at the Cunningham Ranchero.  We also just finished up with the calf branding and vaccinating. Now, we move on to our next adventure…the hay fields!

Oklahoma Is Agriculture!

May 6, 2009
by Jackie Cunningham

Welcome to the Poultry Community Council blog! My name is Jackie Cunningham and I serve as the Community Relations Director for the PCC. While you’re here, you should check out the rest of our Web site. Find out what’s really happening in the poultry industry here in Oklahoma and how we positively effect the environment as well as the economy. You will find great stories about our industry, as well as profiles of poultry producers in northeastern Oklahoma.

So, what’s up in the world of chickens? Well, for starters, did you know that poultry is the 2nd highest agriculture commodity produced in the state of Oklahoma? We produce about 1.3 billion pounds of poultry annually, ranking us 10th in the nation! Honestly, did you know that of the 45 million acres that make up our great state, over 70 percent of that is used for farming and ranching purposes? Let’s face it, Oklahoma is agriculture.

For those of us who have a hand in producing the food that feeds America, we’re proud to be Okies. Yes, that’s right folks, not only do I work for the poultry industry, but my husband and I also run a commercial cow/calf operation here in northeastern Oklahoma. Oh, the life of glamour that I lead! Well, maybe not, but rewarding, satisfying, fulfilling…you better believe it! I grew up a rancher’s daughter and am now a rancher’s wife, a title I state with PRIDE!

You will not see me hanging my head low when someone takes me for a country girl.I love this life and am thankful for the opportunity I was given to be a part of an industry that feeds my family and yours.